Frigo Cheese Heads & Incredibles 2

An Incredible Opportunity.

Frigo® Cheese Heads® had a full portfolio of snacking products for the entire family and a new look to match. Incredibles 2 was the most anticipated family film of the year. Back-to-school is the most important sales period on the calendar.

The timing was perfect.

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Built Around the Family Calendar.

We partnered with Disney/Pixar to build a program around the two moments that matter most: summer and back-to-school. The program ran from May through November, giving the brand a hero role at every stage.

The summer phase centered on an instant win sweepstakes with prizes including movie tickets and family entertainment systems. 108 million wrappers featured Incredibles 2 characters in stores across the country. Digital, social, shopper marketing, and in-store activations kept the brand visible at every point of the purchase journey. As the season shifted, so did the campaign, moving into back-to-school with Incredibles 2 branded backpacks, lunchboxes, and school-focused prizes.

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Blockbuster Results.

42.4%

Sales lift

1.7M‍

Game plays

123,000‍

Unique registrations

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467 million impressions across digital, print, and point of sale. 58 hours of branded video viewed. Up to 33% engagement rate on social. The campaign drove measurable sales impact while embedding Frigo® Cheese Heads® into the family moments that matter most.